Big events brands


The Olympic Games, the football championships, the Expos, they all have a brand. The Olympics have always invested in a universally renowned symbol: the five circles, paired with the symbol...

Big events brands2016-02-17T11:37:00+01:00

Hot chicks and advertising


Brand or product communication is more and more visual. The power of images has outclassed the power of words. The witty slogans by the master Emanuele Pirella, passed away in...

Hot chicks and advertising2016-02-17T11:37:24+01:00

What is your name doing on products?


Let’s not speak about who invented what at first (Coca Cola), and who as a second copied from others (Ferrero with Nutella). What matters is that social networks are nowadays...

What is your name doing on products?2016-02-17T11:37:42+01:00

Brand Action


The text is a guide of how brands can move from being the villains to society changing heroes! The lens is on the practices that happen "backstage."

Brand Action2016-02-17T11:38:02+01:00



The book investigates the nature sleeping brands, their charateristics and abilities. The analysis was done through the use of researches and company’s...


Good Morning Mr. Brand


The first part of the book (MIND) traces the context of reference in which trademarks develop and how a trademark becomes a brand. The second part (BODY)...

Good Morning Mr. Brand2016-02-17T11:38:38+01:00

Comunicazione Pubblica


The aim of this manual is to offer a knowledge tool of public communication. In every most advanced European administrative reality, communication...

Comunicazione Pubblica2016-02-17T11:39:15+01:00
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