Circa Mirko Nesurini

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Finora Mirko Nesurini ha creato 27 post nel blog.

A shower of emails

2020-05-27T13:51:26+02:00

According to sales experts, email marketing is still an effective way to acquire customers, indeed more effective than advertising campaigns on Facebook and Twitter combined. Research by McKinsey states that...

A shower of emails2020-05-27T13:51:26+02:00

Tease me, please me

2020-05-27T13:54:47+02:00

A teaser campaign is an advertising campaign that typically addresses the audience’s curiosity without fully revealing either the nature or the name and the brand or the advertised product. It...

Tease me, please me2020-05-27T13:54:47+02:00

Say goodbye to the old banner AD

2020-08-26T16:58:26+02:00

For twenty years banner ads have proliferated on the internet. Now, the ecosystem is seemingly disappearing, and so are these weeds. Journalists write their opinions and describe facts according to...

Say goodbye to the old banner AD2020-08-26T16:58:26+02:00

Which brands will win?

2020-05-27T14:29:24+02:00

Traditional marketing standards are changing. The proliferation of products reduces the number of initial-consideration potential brands, hence the competition. Who wins? Active consumers. As consumers, we were used to being...

Which brands will win?2020-05-27T14:29:24+02:00

Ineffective shocking campaigns

2020-05-27T14:31:48+02:00

For many years I have worked in communication in healthcare field, developing dozens of campaigns that aimed at raising awareness on cardiovascular and oncological prevention in different European countries. Every...

Ineffective shocking campaigns2020-05-27T14:31:48+02:00

Decommoditization

2020-05-27T14:46:59+02:00

In economics, a commodity is a good requested by the market that is offered without a particular differentiation compared to competitors. Wheat, oil, copper, just to name a few, easily understandable examples. They are basic, not elaborate...

Decommoditization2020-05-27T14:46:59+02:00

From net sweepers to oblivion

2020-05-27T14:53:27+02:00

Some years ago a friend of mine was sent to jail. He had gotten into some serious trouble. Everyone (or almost so) turned away from him. As it often happens when a negative occasion takes place, you look around and...

From net sweepers to oblivion2020-05-27T14:53:27+02:00

Inappropriate SMS

2020-05-27T14:59:03+02:00

Sixteen days after the mysterious disappearance of the Malaysian Airlines airplane, the tragic confirmation of what was feared arrived through a short message. The SMS contained this short message: “Malaysian...

Inappropriate SMS2020-05-27T14:59:03+02:00

The paper I like to read

2020-05-27T15:15:59+02:00

Some time ago during an editorial meeting, a little pedantic speaker stopped me asserting that all print media are influenced by advertising. The thesis I was sustaining was, on the...

The paper I like to read2020-05-27T15:15:59+02:00
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