Decommoditization

Decommoditization

In economics, a commodity is a good request by the market that is offered without a particular differentiation compared to competitors. Wheat, oil, copper, just to name a few, easily understandable examples. They are basic, not elaborate products, simple and specific....
From net sweepers to oblivion

From net sweepers to oblivion

Some years ago a friend of mine was sent to jail. He had gotten into some serious trouble. Everyone (or almost so) turned away from him. As it often happens when a negative occasion takes place, you look around and realize you are alone. Once he had served the...
Inappropriate SMS

Inappropriate SMS

Sixteen days after the mysterious disappearance of the Malaysian Airlines airplane, the tragic confirmation of what was feared arrived through a short message. The SMS contained this short message: “Malaysian Airlines is deeply concerned to communicate that we assume,...
I am Tarzan, you are Jane, she is Cita

I am Tarzan, you are Jane, she is Cita

The trailer of the film Lassie Come Home (1943), after having shown a series of books in a domestic environment, highlighted at the end a nowadays well-known concept: a good book makes a good film. The book by Eric Oswald Knight (Lassie Come Home, 1940) inspired the...
The paper I like to read

The paper I like to read

Some time ago during an editorial meeting, a little pedantic speaker stopped me asserting that all print media are influenced by advertising. The thesis I was sustaining was, on the contrary, that advertisement does not condition contents as advertisers are interested...