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Equilibrio nei consumi

L’ acquisto di un farmaco deve essere fatto in farmacia, direttamente oppure affidando l’incarico a un famigliare o amico, sempre che la ricetta medica lo consenta. Andare in farmacia per comperare quello che il medico ha prescritto è il primo passo verso altri potenziali acquisti in...

Equilibrio nei consumi2020-08-28T17:16:23+02:00

Carpe Diem

Commercio al dettaglio: La condizione eccezionale portata dal Covid-19 ci ha costretto a cambiare le nostre esperienze quotidiane di consumo. Alcune torneranno come prima ed altre hanno aperto la porta a nuove e migliori possibilità di scelta.

Carpe Diem2020-08-28T16:47:39+02:00

Omnichannel

Commercio al dettaglio: La condizione eccezionale portata dal Covid-19 ci ha costretto a cambiare le nostre esperienze quotidiane di consumo. Alcune torneranno come prima ed altre hanno aperto la porta a nuove e migliori possibilità di scelta.

Omnichannel2020-08-28T16:51:58+02:00

Da War A Win Room

Se è vero che il 18 maggio il mondo del retail apre i battenti, deve prepararsi a coniugare la gestione dei magazzini con quella degli sconti e della liquidità. Evitando azioni definitive.

Da War A Win Room2020-08-28T16:56:42+02:00

A shower of emails

According to sales experts, email marketing is still an effective way to acquire customers, indeed more effective than advertising campaigns on Facebook and Twitter combined. Research by McKinsey states that...

A shower of emails2020-05-27T13:51:26+02:00

Tease me, please me

A teaser campaign is an advertising campaign that typically addresses the audience’s curiosity without fully revealing either the nature or the name and the brand or the advertised product. It...

Tease me, please me2020-05-27T13:54:47+02:00

Say goodbye to the old banner AD

For twenty years banner ads have proliferated on the internet. Now, the ecosystem is seemingly disappearing, and so are these weeds. Journalists write their opinions and describe facts according to...

Say goodbye to the old banner AD2020-08-26T16:58:26+02:00

Which brands will win?

Traditional marketing standards are changing. The proliferation of products reduces the number of initial-consideration potential brands, hence the competition. Who wins? Active consumers. As consumers, we were used to being...

Which brands will win?2020-05-27T14:29:24+02:00

Ineffective shocking campaigns

For many years I have worked in communication in healthcare field, developing dozens of campaigns that aimed at raising awareness on cardiovascular and oncological prevention in different European countries. Every...

Ineffective shocking campaigns2020-05-27T14:31:48+02:00

Decommoditization

In economics, a commodity is a good requested by the market that is offered without a particular differentiation compared to competitors. Wheat, oil, copper, just to name a few, easily understandable examples. They are basic, not elaborate...

Decommoditization2020-05-27T14:46:59+02:00
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