Mag 26, 2020 | Articles
I consumi dopo la pandemia Commercio al dettaglio: La condizione eccezionale portata dal Covid-19 ci ha costretto a cambiare le nostre esperienze quotidiane di consumo. Alcune torneranno come prima ed altre hanno aperto la porta a nuove e migliori possibilità di...
Mag 3, 2020 | Articles
Aggiustare prezzi e sconti per la fase 2 Se è vero che il 18 maggio il mondo del retail apre i battenti, deve prepararsi a coniugare la gestione dei magazzini con quella degli sconti e della liquidità. Evitando azioni definitive. La tentazione dell’abbattere i prezzi...
Mar 30, 2015 | Articles
According to sales experts, email marketing is still an effective way to acquire customers, indeed more effective than advertising campaigns on Facebook and Twitter combined. Research by McKinsey states that not only is the rate at which emails prompt purchases...
Mar 9, 2015 | Articles
A teaser campaign is an advertising campaign that typically addresses the audience’s curiosity without fully revealing either the nature or the name and the brand or the advertised product. It needs a second campaign (follow up) that unveils the mystery, after which...
Feb 16, 2015 | Articles
For twenty years banner ads have proliferated on the internet. Now, the ecosystem is seemingly disappearing, and so are these weeds. Journalists write their opinions and describe facts according to their point of view in their columns. Journalistic articles need a...
Feb 9, 2015 | Articles
Traditional marketing standards are changing. The proliferation of products reduces the number of initial-consideration potential brands, hence the competition. Who wins? Active consumers. As consumers, we were used to being targeted by one-way communication from...
