Brand Action

The text is a guide of how brands can move from being the villains to society changing heroes! The lens is on the practices that happen "backstage."

Brand Action2016-02-17T11:38:02+01:00


The book investigates the nature sleeping brands, their charateristics and abilities. The analysis was done through the use of researches and company’s...


Good Morning Mr. Brand

The first part of the book (MIND) traces the context of reference in which trademarks develop and how a trademark becomes a brand. The second part (BODY)...

Good Morning Mr. Brand2016-02-17T11:38:38+01:00

Managing Corporate & Brand Reputation

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding elusive answers...

Managing Corporate & Brand Reputation2016-02-17T11:38:56+01:00

Comunicazione Pubblica

The aim of this manual is to offer a knowledge tool of public communication. In every most advanced European administrative reality, communication...

Comunicazione Pubblica2016-02-17T11:39:15+01:00
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