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Brand Action

The text is a guide of how brands can move from being the villains to society changing heroes! The lens is on the practices that happen "backstage."

Brand Action2016-02-17T11:38:02+01:00

Re-Brand

The book investigates the nature sleeping brands, their charateristics and abilities. The analysis was done through the use of researches and company’s...

Re-Brand2016-02-17T11:38:20+01:00

Good Morning Mr. Brand

The first part of the book (MIND) traces the context of reference in which trademarks develop and how a trademark becomes a brand. The second part (BODY)...

Good Morning Mr. Brand2016-02-17T11:38:38+01:00

Managing Corporate & Brand Reputation

This book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding elusive answers...

Managing Corporate & Brand Reputation2016-02-17T11:38:56+01:00

Comunicazione Pubblica

The aim of this manual is to offer a knowledge tool of public communication. In every most advanced European administrative reality, communication...

Comunicazione Pubblica2016-02-17T11:39:15+01:00
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