Mar 30, 2015 | Uncategorized
According to sales experts, email marketing is still an effective way to acquire customers, indeed more effective than advertising campaigns on Facebook and Twitter combined. Research by McKinsey states that not only is the rate at which emails prompt purchases...
Mar 9, 2015 | Uncategorized
A teaser campaign is an advertising campaign that typically addresses the audience’s curiosity without fully revealing either the nature or the name and the brand or the advertised product. It needs a second campaign (follow up) that unveils the mystery, after which...
Feb 16, 2015 | Uncategorized
For twenty years banner ads have proliferated on the internet. Now, the ecosystem is seemingly disappearing, and so are these weeds. Journalists write their opinions and describe facts according to their point of view in their columns. Journalistic articles need a...
Feb 9, 2015 | Uncategorized
Traditional marketing standards are changing. The proliferation of products reduces the number of initial-consideration potential brands, hence the competition. Who wins? Active consumers. As consumers, we were used to being targeted by one-way communication from...
Aug 18, 2014 | Uncategorized
For many years I have worked in communication in the healthcare field, developing dozens of campaigns that aimed at raising awareness on cardiovascular and oncological prevention in different European countries. Every time, we were accompanied by researchers and...
