Aug 11, 2013 | Uncategorized
Everyone knows Mr. Bistefani – the great expert of the ancient recipe of Krumiri biscuits – who in a famous TV commercial argued with the pastry chef Carlo about the perfect balance between costs and the product’s highest quality (“Who do you think I am? Santa...
Aug 11, 2013 | Uncategorized
One of the most fascinating and creative professions at the moment, carried on by those who create and keep flourishing brands like Nestlé, Mercedes, Google, was born with a very concrete, down-to-earth, utilitarian purpose: distinguishing a cow or a horse from the...
Aug 11, 2013 | Uncategorized
We are used to thinking about public hospitals as service centers led by the State to the benefit of the citizens and about private clinics as institutes specialized in one specific healthcare subject or another. Ignazio Cassis, the national counselor, and doctor says...
Aug 11, 2013 | Uncategorized
This historical period is in fact fascinating, also because of the new brands, we are getting to know. The relationship between us and the newcomers is totally different compared to the one we had with the majority of brands we know. These brands already existed or...
Aug 11, 2013 | Uncategorized
Is a peddler selling you a Louis Vuitton bag on the beach allied with the prestigious French brand? Counterfeit cigarettes dealt on the market are enemies of tobacco multinationals? Are these inconvenient questions? Maybe. Products of big fashion and design brands are...