{"id":253649,"date":"2022-03-01T07:09:43","date_gmt":"2022-03-01T07:09:43","guid":{"rendered":"https:\/\/www.gwhswissdevelopment.com\/gwh\/?page_id=253649"},"modified":"2022-04-14T09:35:57","modified_gmt":"2022-04-14T09:35:57","slug":"articles","status":"publish","type":"page","link":"https:\/\/www.gwhswiss.com\/it\/articles\/","title":{"rendered":"Articoli"},"content":{"rendered":"

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Articoli<\/h1>\n\t\t\t\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t7<\/span>\n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t<\/a><\/div>\n\t\t\t<\/section>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>
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\"Lo<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tLo shitstorm social. Una tempesta da non prendere sottogamba<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Set 26, 2022<\/span><\/p>

Il concetto chiave \u00e8 che al mondo di oggi non ci si pu\u00f2 pi\u00f9 nascondere dietro a un dito, non ci sono insabbiamenti che tengono in una societ\u00e0 dove siamo bombardati di informazione che corrono pi\u00f9 veloce della luce. <\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Consigli<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tConsigli pratici per la comunicazione di crisi<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Set 15, 2022<\/span><\/p>

\u00c8 necessario tenere a mente che la crisi non \u00e8 un fatto imponderabile e per questo non va mai sottovalutata, \u00e8 sempre necessario prepararsi gi\u00e0 quando nulla la lascia prevedere, anche se quello che poi effettivamente si verifica non sar\u00e0 mai perfettamente incastrabile in uno schema definito. <\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Devi<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tDevi gestire una crisi in azienda? No panic<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Set 6, 2022<\/span><\/p>

Ogni impresa, brand, istituzione, personaggio pubblico, nel corso della sua attivit\u00e0, pu\u00f2 incappare in una situazione di crisi che rischia di minare l\u2019operativit\u00e0, la continuit\u00e0 o la reputazione, recando danno all\u2019immagine, di un\u2019azienda (ma come gi\u00e0 detto anche di un ente, un\u2019istituzione o un personaggio pubblico).<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Swissness:<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tSwissness: una buona soluzione<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Mag 11, 2021<\/span><\/p>

Tutela dei consumatori – La legislazione sull\u2019origine geografica per prodotti effettivamente fabbricati in Svizzera o per servizi provenienti dalla Confederazione, entrata in vigore il 1\u00b0 gennaio 2017, \u00e8 complessa ma efficace…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Uno<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tUno sguardo indietro per andare avanti<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Mar 29, 2021<\/span><\/p>

Quanti sono i brand che sono ritornati sul mercato con grande successo e cosa ci possiamo aspettare per il futuro, in un periodo storico dove la visibilit\u00e0 nel mercato \u00e8 annebbiata dall\u2019evento pandemico? L\u2019osservazione dei cicli economici altalenanti dei beni di consumo porta alla…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Un<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tUn esplosivo potere decisionale<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Feb 8, 2021<\/span><\/p>

Il fondatore del social network, Jack Dorsey, ha dei collaboratori ai quali concede molta autonomia e fiducia. Una di questi \u00e8 Vijaya Gadde, capo dell\u2019ufficio legale e safety expert. Quando il 6 gennaio 2021, Trump ha oltrepassato il limite, incitando i suoi fan alla rivolta, Gadde…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Dati,<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tDati, bene sensibile<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Gen 25, 2021<\/span><\/p>

I dati personali sono sempre stati importanti per le aziende e hanno assunto maggiore rilevanza il 27 ottobre 1994, con l\u2019apparizione, sui nostri schermi, del primo banner pubblicitario. Da quel giorno, negli addetti ai lavori del settore pubblicitario, si \u00e8 instaurato un bisogno di…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Il<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tIl mondo della moda si reinventa<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Dic 16, 2020<\/span><\/p>

Molti brand avevano iniziato a interrogarsi sul loro futuro molto prima della pandemia. La moda, inghiottita da un insieme di ingranaggi, non era pi\u00f9 sostenibile. Per passare dalle parole ai fatti, il settore aveva bisogno di pensare in modo differente e la pandemia ha stimolato questo processo.<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Quando<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tQuando si inceppa la catena di produzione<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Nov 12, 2020<\/span><\/p>

Il Coronavirus ha messo in evidenza la fragilit\u00e0 di un sistema che prevede l\u2019assemblaggio di innumerevoli prodotti in diversi Paesi. Una data cardine per questo tema, lato consumatore, potrebbe essere il 1988. <\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Dove<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tDove il commercio incontra il viaggio<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ott 13, 2020<\/span><\/p>

Travel retail – Stazioni ferroviarie, aeroporti, distributori di carburante sono luoghi intermedi di consumo, molte aziende sono consapevoli delle crescenti potenzialit\u00e0 che offrono. <\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Equilibrio<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tEquilibrio nei consumi<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 26, 2020<\/span><\/p>

L\u2019 acquisto di un farmaco deve essere fatto in farmacia, direttamente oppure affidando l\u2019incarico a un famigliare o amico, sempre che la ricetta medica lo consenta. Andare in farmacia per comperare quello che il medico ha prescritto \u00e8 il primo passo verso altri potenziali acquisti in…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Carpe<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tCarpe Diem<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Lug 28, 2020<\/span><\/p>

Commercio al dettaglio: La condizione eccezionale portata dal Covid-19 ci ha costretto a cambiare le nostre esperienze quotidiane di consumo. Alcune torneranno come prima ed altre hanno aperto la porta a nuove e migliori possibilit\u00e0 di scelta.<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Omnichannel\"<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tOmnichannel<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Mag 26, 2020<\/span><\/p>

Commercio al dettaglio: La condizione eccezionale portata dal Covid-19 ci ha costretto a cambiare le nostre esperienze quotidiane di consumo. Alcune torneranno come prima ed altre hanno aperto la porta a nuove e migliori possibilit\u00e0 di scelta.<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Da<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tDa War A Win Room<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Mag 3, 2020<\/span><\/p>

Se \u00e8 vero che il 18 maggio il mondo del retail apre i battenti, deve prepararsi a coniugare la gestione dei magazzini con quella degli sconti e della liquidit\u00e0. Evitando azioni definitive.<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"A<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tA shower of emails<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Mar 30, 2015<\/span><\/p>

According to sales experts, email marketing is still an effective way to acquire customers, indeed more effective than advertising campaigns on Facebook and Twitter combined. Research by McKinsey states that…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Tease<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tTease me, please me<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Mar 9, 2015<\/span><\/p>

A teaser campaign is an advertising campaign that typically addresses the audience\u2019s curiosity without fully revealing either the nature or the name and the brand or the advertised product. It…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Say<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tSay goodbye to the old banner AD<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Feb 16, 2015<\/span><\/p>

For twenty years banner ads have proliferated on the internet. Now, the ecosystem is seemingly disappearing, and so are these weeds. Journalists write their opinions and describe facts according to…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Which<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tWhich brands will win?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Feb 9, 2015<\/span><\/p>

Traditional marketing standards are changing. The proliferation of products reduces the number of initial-consideration potential brands, hence the competition. Who wins? Active consumers. As consumers, we were used to being…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Ineffective<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tIneffective shocking campaigns<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 18, 2014<\/span><\/p>

For many years I have worked in communication in healthcare field, developing dozens of campaigns that aimed at raising awareness on cardiovascular and oncological prevention in different European countries. Every…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Decommoditization\"<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tDecommoditization<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 4, 2014<\/span><\/p>

In economics, a commodity is a good requested by the market that is offered without a particular differentiation compared to competitors. Wheat, oil, copper, just to name a few, easily understandable examples. They are basic, not elaborate…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"From<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tFrom net sweepers to oblivion<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Lug 21, 2014<\/span><\/p>

Some years ago a friend of mine was sent to jail. He had gotten into some serious trouble. Everyone (or almost so) turned away from him. As it often happens when a negative occasion takes place, you look around and…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Inappropriate<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tInappropriate SMS<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Apr 7, 2014<\/span><\/p>

Sixteen days after the mysterious disappearance of the Malaysian Airlines airplane, the tragic confirmation of what was feared arrived through a short message. The SMS contained this short message: \u201cMalaysian…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"I<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tI am Tarzan, you are Jane, she is Cita<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Feb 17, 2014<\/span><\/p>

The trailer of the film Lassie Come Home (1943), after having shown a series of books in a domestic environment, highlighted at the end a nowadays well-known concept: a good…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"The<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tThe paper I like to read<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Gen 20, 2014<\/span><\/p>

Some time ago during an editorial meeting, a little pedantic speaker stopped me asserting that all print media are influenced by advertising. The thesis I was sustaining was, on the…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Where<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tWhere does the strength of a product lay<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 11, 2013<\/span><\/p>

Everyone knows Mr. Bistefani \u2013 the great expert of the ancient recipe of Krumiri biscuits \u2013 who in a famous TV commercial argued with the pastry chef Carlo about the perfect balance between costs and the product\u2019s…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

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\"Everything<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tEverything started with the horses<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 11, 2013<\/span><\/p>

One of the most fascinating and creative professions at the moment, carried on by those who create and keep flourishing brands as Nestl\u00e9, Mercedes, Google, was born with a very…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

\n\n\t\t\t\t
\"Hospitals<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tHospitals as products<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 11, 2013<\/span><\/p>

We are used to think about public hospitals as service centres led by the State to the benefit of the citizens and about private clinics as institutes specialized in one specific healthcare subject or another.<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

\n\n\t\t\t\t
\"New<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tNew World, New Brand<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 11, 2013<\/span><\/p>

This historical period is in fact fascinating, also because of the new brands we are getting to know. The relationship between us and the newcomers is totally different compared to…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

\n\n\t\t\t\t
\"Every<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tEvery (false) cloud has a silver lining<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 11, 2013<\/span><\/p>

Is a peddler selling you a Louis Vuitton bag on the beach allied with the prestigious French brand? Counterfeit cigarettes dealt on the market are enemies of tobacco multinationals? Are…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t\n\t\t\t

\n\n\t\t\t\t
\"Mo<\/a><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\tMo je faccio er cucchiaio<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t

Ago 11, 2013<\/span><\/p>

Sport is able to generate one of the rarest collective emotions: passion. Moreover, sport lovers are informed and prepared, something quite unique nowadays. If we put together enthusiasm, will and…<\/p>\n<\/div>leggi tutto<\/a><\/div>\t\t\t\n\t\t\t<\/article>\n\t\t\t\t<\/div>

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« Articoli Precedenti<\/a><\/div>\n\t
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