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Articles2020-05-27T16:20:22+02:00

La capanna inibisce i consumi

Commercio al dettaglio: La condizione eccezionale portata dal Covid-19 ci ha costretto a cambiare le nostre esperienze quotidiane di consumo. Alcune torneranno come prima ed altre hanno aperto la porta a nuove e migliori possibilità di scelta.

I consumi dopo la pandemia

Commercio al dettaglio: La condizione eccezionale portata dal Covid-19 ci ha costretto a cambiare le nostre esperienze quotidiane di consumo. Alcune torneranno come prima ed altre hanno aperto la porta a nuove e migliori possibilità di scelta.

A shower of emails

According to sales experts, email marketing is still an effective way to acquire customers, indeed more effective than advertising campaigns on Facebook and Twitter combined. Research by McKinsey states that...

Tease me, please me

A teaser campaign is an advertising campaign that typically addresses the audience’s curiosity without fully revealing either the nature or the name and the brand or the advertised product. It...

Say goodbye to the old banner AD

For twenty years banner ads have proliferated on the internet. Now, the ecosystem is seemingly disappearing, and so are these weeds. Journalists write their opinions and describe facts according to...

Which brands will win?

Traditional marketing standards are changing. The proliferation of products reduces the number of initial-consideration potential brands, hence the competition. Who wins? Active consumers. As consumers, we were used to being...

Ineffective shocking campaigns

For many years I have worked in communication in healthcare field, developing dozens of campaigns that aimed at raising awareness on cardiovascular and oncological prevention in different European countries. Every...

Decommoditization

In economics, a commodity is a good requested by the market that is offered without a particular differentiation compared to competitors. Wheat, oil, copper, just to name a few, easily understandable examples. They are basic, not elaborate...

From net sweepers to oblivion

Some years ago a friend of mine was sent to jail. He had gotten into some serious trouble. Everyone (or almost so) turned away from him. As it often happens when a negative occasion takes place, you look around and...

Inappropriate SMS

Sixteen days after the mysterious disappearance of the Malaysian Airlines airplane, the tragic confirmation of what was feared arrived through a short message. The SMS contained this short message: “Malaysian...