Articoli

Big events brands

Big events brands

The Olympic Games, the football championships, the Expos, they all have a brand. The Olympics have always invested in a universally renowned symbol: the five circles, paired with the symbol…

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Hot chicks and advertising

Hot chicks and advertising

Brand or product communication is more and more visual. The power of images has outclassed the power of words. The witty slogans by the master Emanuele Pirella, passed away in…

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What is your name doing on products?

What is your name doing on products?

Let’s not speak about who invented what at first (Coca Cola), and who as a second copied from others (Ferrero with Nutella). What matters is that social networks are nowadays…

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Brand Action

Brand Action

The text is a guide of how brands can move from being the villains to society changing heroes! The lens is on the practices that happen “backstage.”

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Re-Brand

Re-Brand

The book investigates the nature sleeping brands, their charateristics and abilities. The analysis was done through the use of researches and company’s…

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Good Morning Mr. Brand

Good Morning Mr. Brand

The first part of the book (MIND) traces the context of reference in which trademarks develop and how a trademark becomes a brand. The second part (BODY)…

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Comunicazione Pubblica

Comunicazione Pubblica

The aim of this manual is to offer a knowledge tool of public communication. In every most advanced European administrative reality, communication…

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