Aug 11, 2013 | Uncategorized
Sport is able to generate one of the rarest collective emotions: passion. Moreover, sport lovers are informed and prepared, something quite unique nowadays. If we put together enthusiasm, will, and time to get informed, and thus to form an opinion, we are in an area...
Aug 11, 2013 | Uncategorized
The slogan of chocolates Baci Perugina says that “Just as your mom: she never changes”, Bucaneve biscuits are “a world of sweetness”, Panini stickers are “the great collections for kids” and finally, “how would the world be without Nutella”. All these products: Baci...
Aug 11, 2013 | Uncategorized
The origin, the projecting and the production of goods that are renown as Swiss give an added value in a world competition ranking. A Swiss made watch is more valuable than a watch made in Italy or in Germany. The brand Switzerland is therefore strong. The value of a...
Aug 11, 2013 | Uncategorized
Business communication has gone from the broadcasting of messages on TV, radio, placards and papers to an Internet-dominated strategy. Internet spreads images and information as no media before. In a “normal” communication strategy, TV and placards were used to...
Aug 11, 2013 | Uncategorized
The Olympic Games, the football championships, the Expos, they all have a brand. The Olympics have always invested in a universally renowned symbol: the five circles, paired with the symbol of the hosting Country. Expo does not have an established brand so each time...
