Ago 18, 2014 | Articles
For many years I have worked in communication in the healthcare field, developing dozens of campaigns that aimed at raising awareness on cardiovascular and oncological prevention in different European countries. Every time, we were accompanied by researchers and...
Ago 4, 2014 | Articles
In economics, a commodity is a good request by the market that is offered without a particular differentiation compared to competitors. Wheat, oil, copper, just to name a few, easily understandable examples. They are basic, not elaborate products, simple and specific....
Lug 21, 2014 | Articles
Some years ago a friend of mine was sent to jail. He had gotten into some serious trouble. Everyone (or almost so) turned away from him. As it often happens when a negative occasion takes place, you look around and realize you are alone. Once he had served the...
Apr 7, 2014 | Articles
Sixteen days after the mysterious disappearance of the Malaysian Airlines airplane, the tragic confirmation of what was feared arrived through a short message. The SMS contained this short message: “Malaysian Airlines is deeply concerned to communicate that we assume,...
Feb 17, 2014 | Articles
The trailer of the film Lassie Come Home (1943), after having shown a series of books in a domestic environment, highlighted at the end a nowadays well-known concept: a good book makes a good film. The book by Eric Oswald Knight (Lassie Come Home, 1940) inspired the...
Gen 20, 2014 | Articles
Some time ago during an editorial meeting, a little pedantic speaker stopped me asserting that all print media are influenced by advertising. The thesis I was sustaining was, on the contrary, that advertisement does not condition contents as advertisers are interested...